A simple AI-powered system that drafts blog posts, FAQs, and resource pages every week — grounded in your business knowledge and reviewed by a human before anything goes live.
Your knowledge + AI writing + Your final review = polished content, published on your schedule.
The AI never sees a blank page. It starts with your rates, your programs, your compliance language, your brand voice — then writes a draft that sounds like you. A human reads and approves it before anything publishes.
Every piece of content moves through the same five-step pipeline — from idea to published page.
You tell the system what to write about — topic, audience, target length, SEO keywords.
The system pulls in your rates, programs, brand voice, and compliance guardrails.
Claude (by Anthropic) writes the first draft, grounded in your knowledge — not random internet data.
Draft lands in your review queue. Edit freely, reject if it's off, or approve with one click.
One click to publish. SEO metadata, schema markup, and sitemap updates happen automatically.
The biggest risk with AI content is drift — generic claims, wrong rates, off-brand language. Three safeguards keep that from happening here.
Before writing a single word, the AI is shown your actual rates, loan programs, compliance language, and state-specific rules. It can't invent terms you don't offer.
Nothing auto-publishes. Every draft lands in a review queue. You can edit, reject, or request a regeneration — you are the final editor.
Every draft records which AI model wrote it, which knowledge entries were used, how many tokens were spent, and when it was generated. Nothing is a black box.
Autopilot runs every Monday morning. Here's what happens from idea to live page.
Add topics you want covered. Set a "scheduled for" date. Mark as Queued.
The system generates up to 5 drafts from queued briefs. Each one is saved in "review" status, ready for you.
Open Sanity Studio. Read the draft. Edit anything that needs your personal touch. Approve or regenerate.
Hit publish. The blog post, FAQ, or loan guide appears on your site. Sitemap, schema, and search engines are notified automatically.
Market updates, how-to guides, investor insights.
City and state-specific lender pages for local SEO.
Deep-dives on each loan program you offer.
Answers to borrower questions, optimized for search.
Newsletter copy and nurture sequences.
The editor's guide walks you through creating briefs, reviewing drafts, and publishing content — step by step.
Open the Editor's Guide