Logging in to Sanity Studio
Sanity Studio is where you write, review, and publish content. It's built right into your website — you don't install anything.
Bookmark this. It's the single entry point for all content work.
Signing in
- → Click "Sign in with Google" and use the email address that was added to the Sanity project.
- → First-time users will get an invite email — accept it before trying to log in.
- → Once signed in, you'll see the Studio sidebar with all content types (Posts, Pages, Loan Programs, etc.).
Creating a content brief
A content brief is the instructions you give the AI. Better briefs = better drafts. It only takes 2-3 minutes to write one.
Where to find it
In the Studio sidebar, click 📝 Content Briefs, then hit the "Create new" button in the top right.
The fields, explained
A working title. This becomes the draft's name. You can change it later.
The most important field. Describe what the article should cover, in 2-4 sentences. The more specific, the better the draft.
Example: "Experienced commercial investors looking at Idaho expansion." This shapes tone and vocabulary.
Choose: Blog Post, Location Page, Loan Guide, FAQ, or Email. This determines structure and format.
Approximate word count. 800-1500 is typical for blog posts. 300-600 for FAQs.
SEO keywords the AI should work in naturally. 2-5 phrases is ideal. Don't stuff — the AI will distribute them.
Professional, Educational, or Conversational. Professional is the default.
Queue for Monday, or generate now
You have two ways to get a draft: let it run automatically on Monday, or trigger it on demand.
Queue for Monday autopilot
- 1.Set Status to "Queued"
- 2.Set Scheduled For to a Monday morning
- 3.Hit Publish (on the brief — not the article)
- 4.Wait for Monday — up to 5 briefs generate automatically
Best for planning a weekly content cadence. Queue 4-8 briefs at a time and the system handles the rest.
Generate immediately
- 1.Save the brief first (hit Publish)
- 2.Copy the brief's ID from the URL
- 3.Ask your developer to trigger a manual generation
- 4.Draft appears in ~30-60 seconds
Use for time-sensitive content or to test a brief before queuing more.
Reviewing a draft
When the AI finishes, your brief's status changes to Review. Open the brief to see the draft.
What to look for
Do the rates, terms, and state-specific claims match your actual offerings? If not, edit or regenerate.
Does it sound like your team wrote it? Swap stiff phrasing for how your team actually talks.
Are headings clear and scannable? Short paragraphs? A clear takeaway in the intro?
Is there a clear next step for the reader? "Apply now," "Call us," "Read the related guide."
Approving and publishing
Once you're happy with the draft, you move it from "Review" to "Approved" — then create the final post or page.
Highlight the generated content field and copy it.
In the Studio sidebar, pick the right content type (e.g., Posts) and click "Create new."
Title, slug (URL), featured image, author, category, SEO meta description, etc. The AI handles body content — you handle metadata.
The post goes live immediately. The sitemap and search-engine notifications update automatically within a minute.
Go back to the original brief and set status to "Published." Keeps your review queue clean.
Adding to the knowledge base
The AI is only as smart as what you've fed it. If drafts are missing key information — a new program, an updated rate, a compliance nuance — add a knowledge entry.
How to add one
- 1.In Studio, click 📚 Knowledge Entries in the sidebar.
- 2.Click Create new.
- 3.Fill in the Title, Category, and Content. Keep entries focused on ONE topic — it makes retrieval more precise.
- 4.Add relevant tags (lowercase, hyphenated: fix-and-flip oregon).
- 5.Hit Publish. The AI will use it in the next generation.
Troubleshooting
Getting help
If something isn't working, or you'd like the system tuned to produce better drafts, reach out. Common requests we can handle fast:
- → Adjusting the default tone or length
- → Bulk-importing knowledge entries from a spreadsheet
- → Changing the autopilot schedule (daily instead of weekly, etc.)
- → Adding new content types (landing pages, case studies, etc.)
- → Training the AI on new compliance requirements
Reach out to your project lead at NW Private Lending, or email your developer directly for technical issues.